American Express | Headliner Life
The Stats
Type: Experiential, Social
Coachella isn’t just a festival—it’s the social event of the year, where everyone comes to see and be seen. So, we created Headliner Life, an exclusive experience inspired by the VIP green rooms of Coachella’s biggest stars.
For the first time, card members got the ultimate backstage treatment, stepping into a world once reserved only for those who own the stage. Because after all the anticipation, energy, and preparation, the festival grounds become their stage too—and we made sure they felt like true headliners.
