Walmart | Self. Centered.
The Stats
Type: Content Series, Virtual Booth, Social
After a year of deep emotional turmoil and racial tensions, we partnered with Walmart to transform the ESSENCE Festival into a platform for healing. Through an exclusive original content series, we gave influential Black voices and wellness leaders the space to reflect, uplift, and explore what it truly means to be centered, empowered, and whole.
In addition to the 3-episode series that ran on consecutive days, we also supported the series with a virtual booth that pushed products featured in the episodes.
Content Series
Virtual Booth
