Coca-Cola | Real Moments
The Stats
Type: Photography library building
Coca-Cola challenged us to expand their photography library to better reflect one of their fastest-growing audiences—Latino and Black GenZers. Our mission? Capture raw, authentic, and spontaneous moments on college campuses, where life happens in real time.
Through bold, unfiltered imagery, we bring Real Magic to life, showcasing Coca-Cola and its brands as the essential ingredient in everyday moments. Designed to resonate with Gen Z’s discerning taste, our visuals tell a vibrant, true-to-life story—highlighting those unforgettable, in-between moments that make life feel real, exciting, and full of possibility.
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