Walmart + UOMA Beauty | The Beauty Aisle
The Stats
Type: Experiential, PR Event, Social, Shoppable Livestream
Reach: 1M social impressions & multiple fashion publications like Fashionista & InStyle
When seasoned beauty executive turned industry rebel, Sharon Chuter, launched her own beauty brand for all, the only piece missing was a way to reach the masses. Cue UOMA by Sharon C., a bold, innovative, all-natural beauty line exclusive to Walmart. When it was time to launch the partnership, we flipped an icon of beauty that was never meant for all—the cold, elitist runway show—completely on its head.
Case Study
