Walmart + The Batman | Suit Up Together
The Stats
Type: Influencer, Social, Direct Mail
Reach: 47M impressions, 98% positive sentiment
No Batman film is complete without a signature montage ofBatman suiting up for battle. For the Bat-loving family, suiting up means dadslipping into his well-worn Bat tee, mom filling up her Bat mug, and the kidspulling out their Bat toys.
While Batman turns to the Batcave to suit up, Americanfamilies turn to Walmart to do the same—thanks to a superior selection andexciting exclusives. So, to drive sales of these exclusive for the release ofthe new The Batman film, we sent a roster of familyinfluencers the signal.
Case Study
The Signal
