General Motors | Exhibit Zero
The Stats
Type: Digital, Content, AR
Reach: 215M impressions in 3 days, 2490 articles, 2890 broadcast clips including CNET, Wired, Fox News, Digital Trends, Auto Trends, and more
Awards: 5x One Show Shortlist, Webby's Awards Honoree, Ex Awards-Gold, Experience Design & Technology Awards-Bronze
Some moments redefine history—this was one of them. At the world’s most influential tech event, we helped GM make a game-changing announcement: their bold vision for an all-electric future with zero crashes, zero emissions, and zero congestion.
To bring this vision to life, we created a cutting-edge virtual exhibit that didn’t just showcase the future—it shook the entire auto industry, proving that the road ahead is electric.
Case Study
Inflection Moments
Exhibit Website
