Sprite Zero + Black Panther | Zero Limits
The Stats
Type: Branded Content, Shopper, Digital, AR
Reach: 825M earned media impressions, 300k bottles scanned, 3 min spent in experience-3x industry average, 54% increase in sales
Awards:
- Clios Entertainment | Gold - Partnerships & Collaborations
- Clios Entertainment | Silver - Fan Engagement
- Clios Entertainment | Bronze - Branded Content
- Adweek Experiential Awards - Best Experiential Activation by Beverage Brand
- ANA Multicultural Awards | Grand Prize-Experiential Marketing
- Epica Awards | Bronze-Non-Alcoholic Drinks
While most brand partnerships for blockbuster movies look to feature the film's main characters, our goal to inspire the next generation creators led us elsewhere—the end credits.
Through a scan of a can, Sprite Zero drinkers launched an AR experience that transported them to a Wakanda-inspired hall that made the unsung heroes of the film—the multicultural female creators who shaped it—inspiration for today's young creators.
Case Study
AR Experience
