Walmart | Heroes & Headliners
The Stats
Type: Experiential
Reach: 4 million earned social media impressions, 9 million views
Awards: ANA Multicultural Excellence Award | Rising Multicultural Segments
We said thank you to the military community in the loudest way possible by hosting the Heroes & Headliners concert—a free, star-studded Veterans Day celebration for 14,000 Veterans, active military members, and their families.
Through a partnership with Vixi Live™, attendees—both in-person and remote—could see themselves on the big screen in real time and post personal messages of gratitude to service members, creating a powerful moment of appreciation. We also gave a special tribute to Veterans within Walmart’s own workforce, displaying their names on billboards as a heartfelt thank you for their service.
More than just an event, it was a meaningful message—showing Veterans that Walmart supports them, values them, and ensures they’re never alone.
Case Study
The Takeover
Hosts former NFL star Rob Gronkowski & TV Host Camille Kostek
Artists
Chris Stapleton
H.E.R.
Imagine Dragons | Dan Reynolds
