American Express | UNSTAGED: ALICIA
The Stats
Type: Virtual Event
Reach: 275k live viewers, featured on Billboard, Forbes, PostMag, & more
At a time when virtual concerts felt rushed and routine, we looked back to the platform that set the gold standard for digital performances. So, we brought American Express UNSTAGED back to life—redefining it as the ultimate virtual launch experience for the world's biggest stars.
We kicked off with Alicia Keys, debuting ALICIA in a way only UNSTAGED could deliver. From there, we kept the momentum going with Shawn Mendes, Dua Lipa, Sam Smith, and more—turning album launches into immersive, unforgettable events that redefined what virtual performances could be.
